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The Batman OnStar commercials were a series of six〔Although there are only six commercials, both a "long" and "short" cut exist for the first one, "Batcave". (ClipLand credits for Director Andrew Davis ). Accessed April 6, 2008〕 television commercials featuring comic book superhero Batman, created by ad-agency Campbell-Ewald and aired from 2000 to the beginning of 2002. In 2000, OnStar, DC Comics and Warner Bros. teamed up to promote brand name awareness of the new OnStar onboard guiding system, leading to a large increase in subscribers and a higher rate of subscriber renewals.〔Raymond, Joan. "Holy Toledo!" ''American Demographics''. March 2001, Volume 23, Issue 3.〕 ==Production== Two of the commercials ("Hot Date" and "Riddle Me This") were directed by Vincent Ward, and the other four were directed by Andrew Davis, working with DoP Thomas Kloss.〔("OnStar/Batman Ad Campaign Includes Sweepstakes With Movie Walk-On As Prize" ). May 22, 2001. The Auto Channel.〕〔(ClipLand credits for Director Andrew Davis ). Accessed April 6, 2008〕 The production company was Millennium Pictures (Detroit), special effects were provided by Flash Film Works, and the scripts were written by Nancy Wellinger and Jim Millis.〔(Flash Film Works: OnStar Batman Commercials ). Accessed April 6, 2008〕〔(Sample credits for: OnStar "Batcave" (Long Version) ). Accessed April 6, 2008〕 The Batman OnStar commercials helped promote brand name awareness of the system, leading to a large increase in subscribers and a higher rate of susbcriber renewals.〔 The commercials were shot at the Warner Bros. lot. Flash Film Works did the special effects, including creating and compositing the Batsignal, airbag, the Riddler's skywriting (copying the writing style from ''Batman Forever'') and erasing/covering various shots of the Warner backlot.〔 Back in 1997, John Dykstra chose Flash Film Works to work on the motion picture ''Batman & Robin''. They created a digital matte painting of an ice-laden Gotham City, as well as performing some rig and wire removal work on the film. OnStar's licensing agreement with DC Comics had additional benefits, as the production teams were given access to DC's creative resources. The advertisements were thus able to use the 'real' Batcave (which was constructed at the Queen Mary Dome in Long Beach, CA), as well as utilising the Batmobile that was featured in the two Tim Burton-directed Batman films (''Batman'' and ''Batman Returns''). Also featured in the OnStar commercials was composer Danny Elfman's score from the films. The Batsuit that was featured in the commercials was not specifically designed or tailored for Bruce Thomas, the actor that played Batman in the ads, who said it was simply made up of "bits and pieces of stunt guy's suits that fit me".〔("BatPodcast interview with Bruce Thomas" ) Accessed October 09, 2014〕 Given the time period it is likely that most of the suit pieces were left over from ''Batman & Robin''. Thomas was trained to "be Batman" by stunt coordinator Alex Daniels, who also performed the stunts in the OnStar commercials. Daniels was already a veteran of the Batman franchise, having done stunts on ''Batman Forever'' and ''Batman & Robin'', on which he was also a stunt coordinator. According to Bruce Thomas, much of the crew working on the commercials had also worked on the Batman films.〔 In addition to set, costume and prop details, DC provided access to footage from the films (in particular, scenes of Batman jumping from a building in "Minor Setbacks" derive from the films) to emphasize the differences between Batman's use of the OnStar system and the more normal mundane usage.〔 In addition to DC having input on the scripts, customer research reminded the company that "Batman always gets the villain," which had apparently been missed.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Batman OnStar commercials」の詳細全文を読む スポンサード リンク
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